what happened in 2011
November 17, 2011 By cleveg Leave a Comment
This year has been a little bit crazy. It’s mid November and I’ve called time on 2011. I need to slow down on the conference and seminar scene and try to digest some of the amazing things I’ve learnt listening, reading and watching great people in action. It’s amazing to see different schools of thoughts [...]
technologists and content folks are still disconnected
September 13, 2011 By cleveg 2 Comments
Last week at the Content Strategy Forum 2011 in London I gave a presentation on The Strategist and the Executioner. It was my first outing at a content strategy conference. I met some very smart people and got some great "in the corridor" insights from seasoned content strategists. I learnt lots. I also found that [...]
Sitecore Marketing Technology Platform Interview
August 30, 2011 By cleveg Leave a Comment
John Field has worked with some of the best and brightest software vendors over the last decade spanning Enterprise Search, Content Management, Social Media Management and Engagement Management. He has a passion for understanding current business problems and objectives and articulating the technology options available to help solve them. As European Product Marketing Manager at [...]
What do Content Strategists do?
August 8, 2011 By cleveg 1 Comment
It’s a question being asked a lot these days. By clients, the industry, fellow colleagues, creatives, technologists; the list goes on. So in June I attended an EConsultancy course on Digital Content Strategy delivered by Catherine Toole, CEO of Sticky Content to find out from a seasoned content strategist. It was a great one-day overview [...]
Online CXM Solutions – CMS In The Middle
August 1, 2011 By cleveg Leave a Comment
A recently published Forrester Wave report on Web Content Management for Online Customer Experience evaluates the strengths and weaknesses of some of the leading WCM vendors, observing that: The WCM market is growing rapidly to accommodate Customer Experience Management needs (CXM). The most effective way to do this is for WCM to integrate with a [...]
Low Effort increases Customer Loyalty
July 17, 2011 By cleveg 3 Comments
Back in July 2010, the Harvard Business Review (HBR) told businesses to Stop Trying to Delight Your Customers. HBR challenged conventional marketing wisdom and declared that satisfied customers are NOT loyal customers. Delighting customers does not build loyalty. However, reducing the amount of effort required to get things done – does. From a survey of [...]
Content strategy needs content architecture (and vice versa)
June 14, 2011 By cleveg 3 Comments
A couple weeks back I was invited by Jonathan Kahn of TogetherLondon to give an 5 minute lightning talk on Content Strategy at the London CS Meetup. Now I’m by no stretch of the imagination a content strategist but these folks are. That said, I will be presenting at the Content Strategy Forum Conference in [...]
London Content Strategy Meetup
May 30, 2011 By cleveg Leave a Comment
Next Tuesday, there are bunch of content strategists (and me) meeting up for a series of lightning talks in London. London Content Strategy Meetup Tuesday, 7th June at 18:00 The Mermaid Centre Puddle Dock London EC4V 3DB Come join the fun…
Baked in Analytics
May 29, 2011 By cleveg Leave a Comment
The old adage, you can’t control what you can’t measure, resonates loud and clear with marketers. If you don’t measure, you just don’t know, and businesses today cannot afford to be ignorant of their customer needs. Technology has played a vital role in removing barriers to online measurement. Web analytics enable marketers to better measure [...]
Wufoo Marketing Technology Platform – Interview
May 4, 2011 By cleveg Leave a Comment
Chris Campbell is co-founder of the widely successful on-line forms builder -Wufoo. Recently acquired by survey monkey, Wufoo is a technology platform used by digital marketers to capture all sorts of information from various Internet properties. We caught up with Wufoo, prior to the acquisition to get their perspective on marketing technology platforms. Like previous [...]
